Pathway: Business: Finance and Marketing
The Business Pathway is designed to support student exploration of business-related career fields. Students may decide to take a variety of courses in marketing and finance or may decide to focus on one specific area. The accounting classes provide students the opportunity to learn accounting skills and explore careers related to the financial industry. In marketing courses students have the opportunity to prepare for a wide variety of careers in numerous product and service-based industries.
A key element in the Business Pathway is Main Street Market. The store is managed by advanced marketing students and staffed by students from various marketing classes. Main Street Market provides on-site internships to direct students toward their career pathway.
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Business: Finance and Marketing Courses
Required and elective courses must equal 2.5 credits to receive pathway endorsement.
| Course | Grade | MHS Credit | College Credit |
|---|---|---|---|
| Required Courses | |||
| Introduction to Business | 9-12 | 0.5 | No |
| Optional Courses | |||
| Computer Applications | 9-12 | 0.5 | Yes |
| Accounting 1 | 10-12 | 1 | No |
| Accounting 2 | 11-12 | 1 | Yes |
| Accounting 3 | 12 | 1 | No |
| Principles of Marketing | 9-12 | 0.5 | No |
| Social Media Marketing | 10-12 | 0.5 | No |
| Sports Marketing | 10-12 | 0.5 | No |
| Sports Marketing 2 | 10-12 | 0.5 | No |
| Hospitality & Tourism Marketing | 10-12 | 0.5 | Yes |
| Marketing Lab 1 | 10-12 | 1 | No |
| Marketing Lab 2 | 11-12 | 1 | No |
| Advanced Marketing | 11-12 | 1 | No |
| Business Internship 1 | 12 | 0.5 | Yes |
| Business Internship 2 | 12 | 0.5 | No |
Required Courses
Introduction to Business
Course ID: 1205141
Students will learn the basics of business classification, ethics, management, finance and marketing. As a final project, students will use this information to create a business plan for a business of their choosing.
Grades: 9-12
Credits: 0.5 - Applied Arts, Elective, Pathway
Elective Courses
Computer Applications
Course ID: 1024811
This course covers Microsoft Office software including Word, Excel, and PowerPoint and presents basic touch keyboarding skills. Aligns with Chemeketa’s CA201D Microsoft Word Processing.
Grades: 9-12
Credits: 0.5 - Applied Arts, Elective, Pathway
CCN
Accounting 1
Course ID: 1210440
The study of Accounting for a service business organized as a sole proprietorship and a merchandising business organized as a corporation. Students will use journals, ledgers, worksheets and financial reports using double-entry accounting system.
Grades: 10-12
Credits: 1 - Applied Arts, Elective, Pathway
Accounting 2
Course ID: 1210450
This is a continuation of Accounting 1, students will study topics related to a corporation with a continued focus on the use of journals, ledgers, worksheets and financial reports using the double-entry accounting system.
Grades: 11-12
Credits: 1 - Applied Arts, Elective, Pathway
CCN
Prerequisites:
Accounting 3
Course ID: 1210460
This class is a continuation of Accounting 2. Students will study topics related to departmentalized business, adjustments and valuation, corporation accounting, and management accounting and manufacturing cost accounting. Students will also begin learning QuickBooks in this course.
Grades: 12
Credits: 1 - Applied Arts, Elective, Pathway
Principles of Marketing
Course ID: 1215241
Introduces students to the basic principles of marketing. Students will learn the marketing mix (4 P’s), target market, and selling. They will also develop a promotional campaign for a new product or innovation. Individual & group projects incorporated.
Grades: 9-12
Credits: 0.5 - Applied Arts, Elective, Pathway
Prerequisites:
Social Media Marketing
Course ID: 1216942
Using the principles of marketing, students will learn foundational elements such as social media for business, paid social media advertising, and campaign planning. Through a social media marketing simulation, students take on the role of social media marketing manager—writing targeted social media ads, performing demographic targeting, and learning content promotion strategies & proper content scheduling. Will complete a Social Media Marketing certification.
Grades: 10-12
Credits: 0.5 - Applied Arts, Elective, Pathway
Sports Marketing
Course ID: 1216741
Stresses the utilization of fundamental marketing concepts as they relate to the quickly growing Sports & Entertainment Marketing industries. Strategies related to sponsorship, pricing, marketing research, endorsements, and promotions will be covered through the implementation of a sports & entertainment event.
Grades: 10-12
Credits: 0.5 - Applied Arts, Elective, Pathway
Sports Marketing 2
Course ID: 1216742
Sports Marketing 2 students use their prior even experience to take on a leadership role for the next event. This will include creation of event materials, leading student teams, and focusing on a specialized area (e.g. promotion, partnerships, social media, community connections, fan experience, etc.).
Grades: 10-12
Credits: 0.5 - Applied Arts, Elective, Pathway
Hospitality & Tourism Marketing
Course ID: 1215946
Students will study how the principles of marketing relate to the hospitality and tourism industries. Focusing specifically on our unique location, we will examine current issues affecting the industries, future trends, and changing demographics and lifestyles in our area. Discusses economic factors of our local area, and the key costs and benefits of a tourism economy. Uses examples of hospitality and tourism practices and attributes in promotion of Yamhill County businesses.
Grades: 10-12
Credits: 0.5 - Applied Arts, Elective, Pathway
CCN
Marketing Lab 1
Course ID: 1216640
Students will have the opportunity to concentrate on their particular career objective such as apparel and accessories, promotion design, visual merchandising, menu options, social media, or financial tracking. Classwork will support the MHS student-run enterprise, the Main Street Market.
Grades: 10-12
Credits: 1 - Applied Arts, Elective, Pathway
Prerequisites:
Intro to Business, Principles of Marketing & at least two specialized Marketing courses
Marketing Lab 2
Course ID: 1216650
Students will assume a management role in the operation of the Main Street Market student-run enterprise
Grades: 11-12
Credits: 1 - Applied Arts, Elective, Pathway
Prerequisites:
Students will be given management responsibilities in the Main Street Market or work on individual marketing projects. Students will be scheduled independently to fit the needs of the Main Street Market and the individual student. May take more than once for credit. Prerequisite: 2.5 Pathway Credits, including Principles of Marketing.
Grades: 11-12
Credits: 1 - Applied Arts, Elective, Pathway
Business Internship 1
Course ID: 1205241
This course will provide opportunities for students to experience the wide variety of careers available in the business world. Students will complete job shadow internships with local business professionals in a variety of settings. Student responsible for their own transportation.
Grades: 12
Credits: 0.5 - Applied Arts, Elective, Pathway
CCN
Prerequisites:
Successful completion of Accounting 2 or Marketing Lab 1
Business Internship 2
Course ID: 1205242
This course will provide opportunities for students to experience the wide variety of careers available in the business world. Students will complete job shadow internships with local business professionals in a variety of settings. Student responsible for their own transportation.May take more than once for credit.
Grades: 12
Credits: 0.5 - Applied Arts, Elective, Pathway
Prerequisites:
